BRAND AWARENESS
Brand awareness is now decided by AI
Brand awareness used to mean ad reach, search volume and social buzz. Now people ask AI directly — so real presence means this: when ChatGPT, Gemini, Perplexity and Claude answer a question, how often are you mentioned and recommended?
✓ Are you mentioned?
When someone asks for companies in your field, do the four major AI engines say your name?
✓ Do they get it right?
When you are mentioned, is the description accurate, are you ranked highly, or brushed past in a clause?
✓ Who are your rivals?
For the same question, does AI name you or a competitor — and by how much?
✓ Three ways to ask
Brand entity, recommendation ranking, and customer-scenario questions measure genuinely different things.
Select scan mode🆔 Ask AI directly "what company is your brand" — most brands are recognized; check whether AI describes you accurately
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Customer Question Scenario
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Brand Entity Test
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Recommendation Rank Test
List any English name, abbreviation, or former name (up to 5) to significantly improve the hit rate
For the full paid version (trend charts, competitor comparison, monthly PDF report) see the three consulting plans