What is BABI and how does it differ from an SEO score?

BABI (Big-O AI Brand Index) is a 0–100 composite of visibility, trust, authority, recommendation and consistency. It measures whether AI engines understand, trust and recommend your brand, not traditional search rankings.

How is BABI weighted?

BABI = Visibility×30% + Trust×20% + Authority×20% + Recommendation×15% + Consistency×15%. Each axis is 0–100, combined into a 0–100 total and benchmarked against the industry.

BABI · BIG-O AI BRAND INDEX

One score that shows how much AI trusts your brand

A single metric (e.g. “how many times mentioned”) does not show the whole picture. BABI splits AI brand trust into five weighted axes, produces a 0–100 composite and benchmarks it against your industry — the biggest difference between Big-O .tech and generic AI monitoring tools.

BABI = Visibility×30% + Trust×20% + Authority×20% + Recommendation×15% + Consistency×15%

The five axes

VisibilityWeight 30%

How often AI engines mention you in their answers (real query statistics across the four major engines).

TrustWeight 20%

Third-party verification signals: ESG signatures, blockchain timestamps, DSCS digital sustainability credit certificates.

AuthorityWeight 20%

Media pickup and authoritative sources: number of general outlets (log-scaled) plus top-tier media (AP News etc.) weighted.

RecommendationWeight 15%

Where you are cited in AI answers (top 3 / top 10 — earlier is higher).

ConsistencyWeight 15%

Whether performance is consistent across AI engines, and multi-platform coverage.

Score grades

A+

90–100

80–89

B+

70–79

60–69

C+

50–59

40–49

0–39

Check my BABI score for free

30 seconds, no sign-up: generate your brand’s five-axis BABI composite (visibility / trust / authority / recommendation / consistency).

Does AI know your brand?

Generate a Big-O AI Brand Index (BABI) quick report in 30 seconds

Free · no sign-up · covers ChatGPT / Claude / Gemini / Perplexity

What BABI covers

👁️

Visibility

30%

How often AI mentions your brand unprompted, and its coverage

🛡️

Trust

20%

ESG certification, on-chain proof, DSCS credit record

📰

Authority

20%

Depth of media coverage, tier-1 news exposure

Also covers "Recommendation 15%" and "Consistency 15%" — the full 20-page report is sent by email